Brand-Architectural branding, way finding and logo design for our new building.
What is branding:
Creating an identity
Giving something a specific function
Creating some to see
A feel of something, perhaps communication a striking image that we want people to remember.
What does it involve and why is it so important?
Logos, typography, promotion, individual identity, slogans, to form an attachment, colour, to represent that company etc
Logo reworking-opportunities to redevelop the BRIT logo, or part of it, to fit with the school’s new image
What might the future vision be? What are we trying to represent through our design? Adapting colour, but keeping style to represent the school, 20 years etc.
We get to involve all of the strands, but with a greater emphasis on art:
Colour co-ordination for individual strands, perhaps to link to website structure, or maybe considering a specific picture for each one and a design for each, or a specific pathway for each.
It is important to change the feel of things sometimes, as otherwise negative aspects may stick.
Tuesday, 26 July 2011
Notes continued...
Wayfinding: what is it? How you find your way around a building, or other places maps streets etc. Why is it important? To save visitors time, to show people where to go, to advise people to go to certain places at certain times.
How can we tie this into our rebranding: make it relevant by using colour and things that students will recognise, remember not to use things that may confuse or offend, or clash with the school’s current policies.
Everyday signs-being clear and straight forward as well as creative, doing their job, ordinary Wayfinding, reminiscent of youth and original designs, even though some of the ideas have previously been done, students input, bold and straightforward. Sings have a sedative effect on most people due to their simplistic nature, but when dealing with art it is important to make them fun too. Great Ormand Street hospital is an example of this: the sings are appropriate for the environment but are also appealing for children who will find them fun.
Good website: www.logoblog –org/logo-design gallery, interview with bojan stetonoric, http://blog.brand-design.co.uk
How can we tie this into our rebranding: make it relevant by using colour and things that students will recognise, remember not to use things that may confuse or offend, or clash with the school’s current policies.
Everyday signs-being clear and straight forward as well as creative, doing their job, ordinary Wayfinding, reminiscent of youth and original designs, even though some of the ideas have previously been done, students input, bold and straightforward. Sings have a sedative effect on most people due to their simplistic nature, but when dealing with art it is important to make them fun too. Great Ormand Street hospital is an example of this: the sings are appropriate for the environment but are also appealing for children who will find them fun.
Good website: www.logoblog –org/logo-design gallery, interview with bojan stetonoric, http://blog.brand-design.co.uk
Notes continued...
We get to involve all of the strands, but with a greater emphasis on art:
Colour co-ordination for individual strands, perhaps to link to website structure, or maybe considering a specific picture for each one and a design for each, or a specific pathway for each.
It is important to change the feel of things sometimes, as otherwise negative aspects may stick.
Examples of logo redevelopment:
Starbucks brand logo developments: it is important that we can still recognize the brand, although it has been subtly changed to give it a ‘fresh, withstanding feel that doesn’t get old’.
Unilerver logo: although the pattern has been changed for this specific one, we now have a new feel, and this is indicated by a change of texture.
Interior design and branding: how does the nature of the imagery or the building affect us?
Changes our mood, colour theory, personal perspective etc.
Changes your opinion about the environment and who creates it (shape, structure, light, natural light and inspirations, space, health and safely in architecture)
6H south London gallery: The examples shown here show that even something less modern like murals can be subtle and sophisticated at the same time, natural light, sleek windows and angles, making the most of space and light.
University of Naples metro station-a striking mix of colour and pattern flowing down each corridor; this could easily be a place to learn and have fun, in your face colour, livens up a normally boring atmosphere.
Ellipsis interior branding for Allgood, painted wall paper, printed the product onto wallpaper.
Churchill museum: includes simple design, sleep stripped signs, shiny, lots of little spaces, festive of ideas, downtown Manhattan, change the white feel of initial buildings by adding coloured pools that lead out of the towering scattered blocks.
Colour co-ordination for individual strands, perhaps to link to website structure, or maybe considering a specific picture for each one and a design for each, or a specific pathway for each.
It is important to change the feel of things sometimes, as otherwise negative aspects may stick.
Examples of logo redevelopment:
Starbucks brand logo developments: it is important that we can still recognize the brand, although it has been subtly changed to give it a ‘fresh, withstanding feel that doesn’t get old’.
Unilerver logo: although the pattern has been changed for this specific one, we now have a new feel, and this is indicated by a change of texture.
Interior design and branding: how does the nature of the imagery or the building affect us?
Changes our mood, colour theory, personal perspective etc.
Changes your opinion about the environment and who creates it (shape, structure, light, natural light and inspirations, space, health and safely in architecture)
6H south London gallery: The examples shown here show that even something less modern like murals can be subtle and sophisticated at the same time, natural light, sleek windows and angles, making the most of space and light.
University of Naples metro station-a striking mix of colour and pattern flowing down each corridor; this could easily be a place to learn and have fun, in your face colour, livens up a normally boring atmosphere.
Ellipsis interior branding for Allgood, painted wall paper, printed the product onto wallpaper.
Churchill museum: includes simple design, sleep stripped signs, shiny, lots of little spaces, festive of ideas, downtown Manhattan, change the white feel of initial buildings by adding coloured pools that lead out of the towering scattered blocks.
Notes from lessons
Brand-Architectural branding, way finding and logo design for our new building.
What is branding:
Creating an identity
Giving something a specific function
Creating some to see
A feel of something, perhaps communication a striking image that we want people to remember.
What does it involve and why is it so important?
Logos, typography, promotion, individual identity, slogans, to form an attachment, colour, to represent that company etc
Logo reworking-opportunities to redevelop the BRIT logo, or part of it, to fit with the school’s new image
What might the future vision be? What are we trying to represent through our design? Adapting colour, but keeping style to represent the school, 20 years etc.
What is branding:
Creating an identity
Giving something a specific function
Creating some to see
A feel of something, perhaps communication a striking image that we want people to remember.
What does it involve and why is it so important?
Logos, typography, promotion, individual identity, slogans, to form an attachment, colour, to represent that company etc
Logo reworking-opportunities to redevelop the BRIT logo, or part of it, to fit with the school’s new image
What might the future vision be? What are we trying to represent through our design? Adapting colour, but keeping style to represent the school, 20 years etc.
Japanese architecture
This is yet another example I choose to contrast with my previous pieces. I am a big fan of Japanese lifestyle; it encompasses special awareness with comforting angles, and I believe that cultural values and traits have a profound architecture. As you can see in the example shows above, the dimensions and lines, which may seem rashly positioned at first, have really been placed for a reason. For example, in the lower right corner of the image, there is an open space which is indicated by the furniture included as a relaxing space, and this is encouraged by a section of relief at the top of the building, whereas the window to the left is overhung by a section which serves to enclose the section. This image contrasts to the previous ones because it focuses more on small detail and ways that depth and angle can subconsciously direct us to feel differently about certain points on the structure.
Antonio Gaudi
Antonio Gaudi was a Catalan architect, who lived during the late 19th and early 10th centuries, and who revelled in his passions when creating buildings. His hand crafted structures which encompassed his love for architecture, nature, religion and his Catalonian heritage. The is a prime example; Gaudi has combined his love for building with an acute acknowledgement of proportion and aptitude for personal space, whilst simultaneously including nature in his work, as we can see through the dilating shapes skirting the roof of the structure. I choose this image to contrast with the Pompidou Centre specifically; whilst Gaudi’s work cannot be classed as exclusively modern, it is definitely of the time and relevant, and shows the ways in which buildings can be still be considered as important and stylish without having to include bold colours or crude design.
Antonio Gaudi was a Catalan architect, who lived during the late 19th and early 10th centuries, and who revelled in his passions when creating buildings. His hand crafted structures which encompassed his love for architecture, nature, religion and his Catalonian heritage. The is a prime example; Gaudi has combined his love for building with an acute acknowledgement of proportion and aptitude for personal space, whilst simultaneously including nature in his work, as we can see through the dilating shapes skirting the roof of the structure. I choose this image to contrast with the Pompidou Centre specifically; whilst Gaudi’s work cannot be classed as exclusively modern, it is definitely of the time and relevant, and shows the ways in which buildings can be still be considered as important and stylish without having to include bold colours or crude design.
Pompidou Centre-Paris
The Pompidou Centre in Paris is a marvel of modern architecture, providing its visitors with a unique opportunity to explore modern art in a centre which is as pleasing on the inside as it is out. It was built by Renzo Piano and British architect Richard Rogers, and is the largest museum for modern art in Europe. The centre has had over 150 million visitors, and was a massive success, owing(although it is open to speculation) to its unique appearance. To begin with all the structural elements of the building were colour coded due to their function, which is an example of way-finding. The building is the creation of competition: the conditions for its making were ‘interdisciplinarity, freedom of movement and flow, and an open approach to exhibition areas’, and the designers contended with these limitations by adding features like escalators situated on the outskirts of the building and improvising with transparent surfaces, allowing for direct vision both out and into the structure. The Pompidou Centre is an important architectural benchmark, as it signifies a revolutionary approach to the previously confined laws of building
The Pompidou Centre in Paris is a marvel of modern architecture, providing its visitors with a unique opportunity to explore modern art in a centre which is as pleasing on the inside as it is out. It was built by Renzo Piano and British architect Richard Rogers, and is the largest museum for modern art in Europe. The centre has had over 150 million visitors, and was a massive success, owing(although it is open to speculation) to its unique appearance. To begin with all the structural elements of the building were colour coded due to their function, which is an example of way-finding. The building is the creation of competition: the conditions for its making were ‘interdisciplinarity, freedom of movement and flow, and an open approach to exhibition areas’, and the designers contended with these limitations by adding features like escalators situated on the outskirts of the building and improvising with transparent surfaces, allowing for direct vision both out and into the structure. The Pompidou Centre is an important architectural benchmark, as it signifies a revolutionary approach to the previously confined laws of building
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