More inspirations...

This last image may seem at odds with the others but I wanted to include it as I have a love for Spanish architecture, and I find the colours very intimate and welcoming. Although many of the people in my study for bold colours, I really think that if we are trying to create a warm feeling we should resort to pastel tones. Spain is renowned for its welcoming atmosphere, especially to those who have not been there before, and I think that it really has something to do with the warn, sunkissed feel of its architecture.

Feedback about buildings

Questionnaire about buildings
Which is your favourite of the four buildings:
Reception area, Dance and drama block(orange roof), Selhurst or the Art Block
Reception area -7 votes
Dance and drama block – 3 votes
Selhurst- 5 votes
Art block – 1 vote
From conducting this part of the survey, I deduced that the reception area(apart from beinf the generally most popular area) appealed to people most, and when pressed the most frequent answer was because of its clean, spacious, clear feel. I asked people why they disliked the Dance and Drama block and they said that it was because
1)strands were misrepresented
2)it was unattractive
3)it made us feel childish
This Gave me ideas for my own final piece: I must be aware that people don’t like strand oriented branding or wayfinding, they want something that is attractive to them(see previous questionnaire) and they want a grown up feel.

Pompidou Centre-Paris
The Pompidou Centre in Paris is a marvel of modern architecture, providing its visitors with a unique opportunity to explore modern art in a centre which is as pleasing on the inside as it is out. It was built by Renzo Piano and British architect Richard Rogers, and is the largest museum for modern art in Europe. The centre has had over 150 million visitors, and was a massive success, owing(although it is open to speculation) to its unique appearance. To begin with all the structural elements of the building were colour coded due to their function, which is an example of way-finding. The building is the creation of competition: the conditions for its making were ‘interdisciplinarity, freedom of movement and flow, and an open approach to exhibition areas’, and the designers contended with these limitations by adding features like escalators situated on the outskirts of the building and improvising with transparent surfaces, allowing for direct vision both out and into the structure. The Pompidou Centre is an important architectural benchmark, as it signifies a revolutionary approach to the previously confined laws of building.

Famous Products

The Apple logo is ubiquitous throughout the world as a symbol of technology and design. In this design, the calm greys and gentle reflectivity of the image are kin to aspects of the products made by Apple themselves. We are also reminded of the curved edges that feature in their designs, their Apple Macs and IPods in particular. The Apple logo is very effective in that it is simply shaped whilst transmitting an aura of depth and texture. It also leans on the popularity of its products; the Apple logo could easily be deemed a household name owing, and the smooth, almost liquid tones of this logo help to keep it an easily identifiable one.

Famous Products

Clearasil is a facial cleaning product, most popular with teenagers or people with sensitive skin. The colours are very important here: blue is a calm colour, reminiscent of water and clear sky. The branding of Clearasil is a subliminally effective product, because the lettering and spacing makes it look fresh and clean before the buyer experiences it. The hint of pink merged into the framing gives the product an attractive flare. The branding of this product is an example of the ways in which simple lettering and colours can make more impact than an intricate, eye catching pattern.