The branding used by Coca Cola, a majorly successful company, is recognisable worldwide. In this sense, the branding performs the specific function of being captivatingly powerful: the use of white lettering makes the product's name seem important, displayed almost regally upon a background of red. The branding of this product is also spatially aware; the contours of the words respect the rounded shape of the bottle or can. The branding also considers the future state of the container: the colours must reflect the transparency of the bottle and the inevitable brown liquid inside when it is full and as it drains.
