The Apple logo is ubiquitous throughout the world as a symbol of technology and design. In this design, the calm greys and gentle reflectivity of the image are kin to aspects of the products made by Apple themselves. We are also reminded of the curved edges that feature in their designs, their Apple Macs and IPods in particular. The Apple logo is very effective in that it is simply shaped whilst transmitting an aura of depth and texture. It also leans on the popularity of its products; the Apple logo could easily be deemed a household name owing, and the smooth, almost liquid tones of this logo help to keep it an easily identifiable one.
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