Clearasil is a facial cleaning product, most popular with teenagers or people with sensitive skin. The colours are very important here: blue is a calm colour, reminiscent of water and clear sky. The branding of Clearasil is a subliminally effective product, because the lettering and spacing makes it look fresh and clean before the buyer experiences it. The hint of pink merged into the framing gives the product an attractive flare. The branding of this product is an example of the ways in which simple lettering and colours can make more impact than an intricate, eye catching pattern.
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