Tuesday 26 July 2011

Notes continued...

We get to involve all of the strands, but with a greater emphasis on art:
Colour co-ordination for individual strands, perhaps to link to website structure, or maybe considering a specific picture for each one and a design for each, or a specific pathway for each.
It is important to change the feel of things sometimes, as otherwise negative aspects may stick.

Examples of logo redevelopment:
Starbucks brand logo developments: it is important that we can still recognize the brand, although it has been subtly changed to give it a ‘fresh, withstanding feel that doesn’t get old’.
Unilerver logo: although the pattern has been changed for this specific one, we now have a new feel, and this is indicated by a change of texture.
Interior design and branding: how does the nature of the imagery or the building affect us?
Changes our mood, colour theory, personal perspective etc.
Changes your opinion about the environment and who creates it (shape, structure, light, natural light and inspirations, space, health and safely in architecture)
6H south London gallery: The examples shown here show that even something less modern like murals can be subtle and sophisticated at the same time, natural light, sleek windows and angles, making the most of space and light.
University of Naples metro station-a striking mix of colour and pattern flowing down each corridor; this could easily be a place to learn and have fun, in your face colour, livens up a normally boring atmosphere.
Ellipsis interior branding for Allgood, painted wall paper, printed the product onto wallpaper.
Churchill museum: includes simple design, sleep stripped signs, shiny, lots of little spaces, festive of ideas, downtown Manhattan, change the white feel of initial buildings by adding coloured pools that lead out of the towering scattered blocks.

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