Tuesday 26 July 2011

Development and research for branding

Initial Ideals: Appeals to both sexes and all strands-
Basic shapes which are indiscriminate
Colours which do not designate a particular strand, or if so that involves them all

Basic things to consider: Texture, tone, light, depth, glass, stone, carpet, colour, line,
What will these communicate: soft textures are more intimate but hard textures communicate a more working space, and structural, angular things make it more likely that people will not relax as much in this place.

Making use of the height of the space, for example themes that transverse all of the available space, coloured glass may communicate a young feeling but at the same time this may have an affect upon the light and mood.

Signs: Things that respect the age of the students but will make a good space for teachers at the same time, presenting a professional image to members of the public who want to come

Ways my design will encompass possible features of the design as a whole: there will undoubtedly be a desk in the place that we are working with, so I want to make sure that the designs in the area won’t detract from the important functions of this space, for example I wouldn’t want to make an arty cramped space which would drown out the reason for the place.

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