Brand-Architectural branding, way finding and logo design for our new building.
What is branding:
Creating an identity
Giving something a specific function
Creating some to see
A feel of something, perhaps communication a striking image that we want people to remember.
What does it involve and why is it so important?
Logos, typography, promotion, individual identity, slogans, to form an attachment, colour, to represent that company etc
Logo reworking-opportunities to redevelop the BRIT logo, or part of it, to fit with the school’s new image
What might the future vision be? What are we trying to represent through our design? Adapting colour, but keeping style to represent the school, 20 years etc.
We get to involve all of the strands, but with a greater emphasis on art:
Colour co-ordination for individual strands, perhaps to link to website structure, or maybe considering a specific picture for each one and a design for each, or a specific pathway for each.
It is important to change the feel of things sometimes, as otherwise negative aspects may stick.
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