Wayfinding: what is it? How you find your way around a building, or other places maps streets etc. Why is it important? To save visitors time, to show people where to go, to advise people to go to certain places at certain times.
How can we tie this into our rebranding: make it relevant by using colour and things that students will recognise, remember not to use things that may confuse or offend, or clash with the school’s current policies.
Everyday signs-being clear and straight forward as well as creative, doing their job, ordinary Wayfinding, reminiscent of youth and original designs, even though some of the ideas have previously been done, students input, bold and straightforward. Sings have a sedative effect on most people due to their simplistic nature, but when dealing with art it is important to make them fun too. Great Ormand Street hospital is an example of this: the sings are appropriate for the environment but are also appealing for children who will find them fun.
Good website: www.logoblog –org/logo-design gallery, interview with bojan stetonoric, http://blog.brand-design.co.uk
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