Developing my artistic style: Branding

I wanted to concentrate on one of my interests; I loved the illustration style combined with the bulky style of Aedas. Here was a trial I did. I wanted to use the feel and purpose of the building to make my art, and I used the space around the door to do this; as people came in, I wanted them to be hit by the feel of the school and understand what would be available to them.

I liked this image, and I wanted to keep it black and white because I thought that having a colourful picture under someones feel would make them feel offset as well as though they were disturbing artwork. I think that this shows evidence of me being aware of proportions and purpose of certain parts of a building.

My wayfinding

These were my final designs for wayfinding: I really loved the work of Axel Peemoeller. He uses plain, obvious designs which challenge the viewer's sense of humour. I tried to do this with my desings:

I was satisified with my images as they draw from a strong artist inspiration and match the requests of the students, from their answers. I wanted something which encompassed the creative nature of art, but which would appeal to those who did not have an artistic background. If I had to do this exercise again I would try using colour, although I realy wanted the pictures themselves to look like sketches on the wall as this would contrast to the tradition of wayfinding as bold, distinguishable images.

Wayfinding

I would really like to do something like this when creating my own wayfinding but I would worry that people might take it as a slight on their intelligence. I think that it would be really nice to incorperate a sense of art in the wayfinding, for example if we did end up having flower images on the walls to somehow have this in the wayfinding.
I also wanted to think about ways this could appeal to boys, and Banksy sprang to mind. I think that we could use his urban style in wayfinding, to make it seem less aimed at girls, and also to give a youthful feeling to the school.

Wayfinding

Wayfinding
Wayfinding is important as it is a seminal part of our project. Due to the nature of the school, it may be necessary to create methods of wayfinding that are different form the traditional methods. I really like these examples:
I think that they are so blatantly obvious that they evoke a sense of humour whilst being stylish.

More powerpoint stills

More powerpoint stills

More powerpoint stills